Privacy & Cookie Policy

Research Integrity

Updated: September 2024

LNS Research holds itself to the highest standards of research integrity in the industry. As such, we maintain 100% editorial control of our research agenda and all published content.

Confidential Client Information

All of our clients operate under a mutual Non-Disclosure Agreement (NDA) with LNS Research. Through our member engagements, we receive, engage with, and hold in the strictest confidence proprietary, confidential, and/or sensitive client information.

Any client information shared publicly or privately by LNS Research is either already publicly available or done so with expressed written consent.

Survey Data

Our surveys are conducted online. Survey participants come from both the LNS Research community and multiple third-party panel companies. We screen all survey participants for knowledge and accurate answers, disqualifying approximately two-thirds of all completed surveys. We translate our surveys into German, French, and Simplified Chinese, and balance responses for relatively equal representation across major geography, company size, and industry demographics.

Artificial Intelligence Usage Policy

LNS Research believes Artificial Intelligence (AI) to be a transformative technology that can increase the safety, quality, and productivity of work, especially for research and knowledge-based industries like ours. We utilize AI as human-supervised tools across research, member services, marketing, operations, and sales functions by automating and/or enhancing workflows, information collection, data analysis, editing, publishing, and member engagements. In all our use of AI, we ensure it is aligned with our company’s legal requirements, ethical values, and member confidentiality commitments. Moreover, all our published research and marketing content is the intellectual output of humans, not technology. Finally, we only use AI tools that have been vetted and approved in alignment with this policy.

Vendor Influence

Vendors that sponsor our events, license our content for distribution, or subscribe to our advisory services are not provided any special privileges. Unlike many of our competitors, these companies do not “recommend” research topics, do not make “suggestions to improve” research, and do not “pay to play.”

Vendor Coverage

Vendor coverage is initiated solely at the discretion of our research analysts. The data sources for this research include a robust combination of LNS Research survey data, our members' experiences, vendor briefings, user reference calls, and industry or vendor user conferences. Unlike many of our competitors, we do not use publicly available vendor content as sources for our research.

To ensure that our analysts are as unbiased as possible, we:

Maintain a robust internal peer-review and vendor fact-check process.
Ensure there are multiple competing vendors as clients in all coverage areas.
Limit the spend of any single vendor covered to a minimum share of overall firm revenue.
Never tie analyst compensation to a covered vendor’s spend.
Limit vendor reimbursements to ordinary and necessary travel-related expenses.

Data Privacy & Cookie Policy

Updated: July 2022

LNS Global, Inc., DBA LNS Research, also “LNS” is committed to protecting your privacy. We use the information we collect to conduct relevant research, deliver services, and enhance your experience. We will not sell your information to third parties. The type of information and ways we collect and use the information you provide while on the Website and during certain other interactions are listed below.

Updates to the Privacy and Cookie Policy

Please check this page periodically, as we may update our Privacy Policy from time to time and will change the date above when we do so.

When does LNS Research collect information from you?

LNS Research may collect certain information when an individual:

Registers to use the Website by creating a profile or participating in a survey.
Subscribes to receive updates from the LNS Research blog.
Purchases products or services from us.
Registers for an event (web or live) or a teleconference.
Registers to access a research ebook, spotlight, report, or other research material.
Seeks employment with LNS Research.
Requests information about our products and services, by email, phone, or by completing a form on the Website or blog.
Provides personal information to third-party affiliates, partners, or sponsors.

What information does LNS Research collect?

LNS Research collects the following information:

Personal contact information you provide while visiting or registering on the Website, research blog, events, free research reports and broadcasts, product/service inquiries. This information may include but is not limited to your name, address, company name, job title, telephone number, email address, state/region, postal code, country.
If you register for access to the Research Library, you will be asked to fill in information about your business operations.
We collect behavioral information about how you use the Website, as described below.
If you are applying for a job at LNS Research, we collect information that you choose to provide including your resume, work history, and education.
Feedback, comments, or other information that you submit to us through the Website, blog, or social media, or through the contact information we provide on the Website.

How does LNS Research use collected information?

LNS Research uses personal, operational, and corporate metrics information you share in an aggregate fashion to analyze and publish research to help you and the overall industry understand industry trends. We also use the information to provide products or services that you request, answer your inquiries or communicate with you about your account or transactions with us, and send you information about features on the Website or changes to our policies. We may also disclose certain data to third parties that perform services on our behalf and have a need to access the data in connection with those services, subject to contractual agreements that provide that your information will be kept confidential and secure.

LNS Research will use your email address to send periodic promotional emails and special offers.

LNS Research collects the contact information of each individual that requests our research reports and materials and event attendees at the time of registration. A registrant’s name, title, company, and contact data may be transferred to third-party sponsor(s) of the research or event. An attendee's name, title, company, and/or country may be available to other event attendees during the event.

The website, blog, emails and landing pages use social media sites, such as LinkedIn, Twitter, Facebook, etc. If you choose to share or like our content via social media sites, we may link the site visit to your personal data. You are advised to review the social media site’s privacy policy.

In case of legal proceedings, subpoenas, or any other legal obligations we will share personal information without prior consent if we have a reason to believe that disclosure of information is necessary.

Cookies

LNS Research uses cookies and web beacons to remember registered users and to monitor usage and behavioral information gathered through the Website.

"Cookies" are text files placed in your computer's browser and stored on your computer's hard drive. "Web beacons" are small pieces of code placed on a web page. Both cookies and web beacons are used to monitor the behavior and collect data about each visitor like the IP address and pages visited, and to personalize each visitor’s online experience.

We use aggregate behavioral information collected by web analytics vendors to analyze data pertaining to visitor trends, research consumption, and research grading to improve our research, plan Website enhancements, and measure overall Website effectiveness. We may also use cookies and web beacons to offer you products, programs, or services that may be of interest to you and to deliver relevant advertising. We may use third-party advertising companies to tailor Website content to users or to serve ads on our behalf. These companies may also employ cookies and web beacons to measure advertising effectiveness. The privacy practices of any third-party advertisers on the Website are governed by the privacy policy of the respective advertiser.

LNS Research may use cookies to automate access to password-protected portions of the Website making it unnecessary for you to re-enter your password each time you visit the Website.

LNS Research uses a marketing management database that drops a cookie whenever you interact with our marketing communication like emails, blogs, landing pages, research library, or Website.

You can control the cookies by changing the settings of your Internet browser. You can change your browser setting to refuse all cookies or allow your browser to show you when a cookie is being sent.

Data Storage and Security

Your data is stored on secured servers, and on the cloud-based or owned servers of the management services used by LNS Research. We store your data for as long as necessary to fulfill the business purpose for which the personal data was collected.

We take your privacy very seriously and thus maintain necessary safeguards on an ongoing basis to keep your information safe.

How can you control your data?

If you choose to not share any data, you will still be able to access our blog and limited content from our website. If you do not agree with our privacy policy and terms and conditions, you may choose not to interact with LNS Research websites, blogs, events, emails, or landing pages.

If you believe your personal information is incorrect or needs to be updated, you can modify your information by logging into your profile. You can also request information on how we process your data, the third-party who may have received your data, or request update/removal of your personal information or cease to process it, subject to certain exceptions, by contacting us here.

You can unsubscribe from promotional emails you receive at any time by clicking the link at the bottom of the email.

You can adjust the security settings on your browser, including setting your browser to reject cookies.

This privacy policy aims at informing you about the data we collect, the various sources, and how it is used. You can always contact LNS Research by sending us an email at info@lnsresearch.com or through the Contact Us page on the Website.

General Data Protection Regulation (GDPR) by the European Union provides certain rights to you as a user. To learn more about your rights, visit ICO’s guide to the GDPR.

Important Information About Children

We do not knowingly or intend to collect information about children below the age of 13 years. If you believe we may have accidentally collected information about a child under 13, please contact us at info@lnsresearch.com

[Copyright LNS Global, Inc., DBA LNS Research]

Terms & Conditions

Last updated: July 2022

These Terms of Use (“Terms”) describe the legally binding terms and conditions under which LNS Global, Inc., d/b/a LNS Research provides our website at http://www.lnsresearch.com and the information, products, and services on our website (collectively referred to in these Terms as our “Website”) to you. These Terms apply to the Website and any electronic communications we receive from you. Please read these Terms carefully. If you do not agree to these Terms, you may not use our Website.

By using our Website(s), you consent to be governed by these Terms and our Privacy Policy. We reserve the right to update these Terms from time to time and will change the date above when we do so.

Internal Use of our Content

LNS Research encourages its clients to use LNS Research data, market intelligence, and other materials on our Website (our “Content”) for internal information and communications purposes. The use of individual graphics and the quotation of individual sentences and paragraphs in your company's internal documents and communications, not constituting major parts of our work, does not require permission from LNS Research, but it must provide the following attribution, "Source: LNS Research." The use of larger portions or the reproduction of LNS Research documents in their entirety requires our prior written approval and may involve some financial consideration. Please email info@lnsresearch.com if you have questions.

Written Permission

If you wish to quote LNS Research in an ad, press release, or other promotional material, you must obtain our prior written permission. Please contact us and provide a sample documenting the intended use of the information. This will enable LNS Research to ensure accuracy, currency, and proper context.

Content that You Submit

Personal information that you submit is governed by our Privacy Policy. If you choose to provide other information to us, such as comments, feedback, survey answers, or emails, you are granting us a perpetual, irrevocable, fully paid-up, nonexclusive license to use, copy, distribute, display, and modify such information and incorporate such information into our Content.

Citation Policy

When using our Content, you must provide the following attribution, "Source: LNS Research."

Your Responsibilities

You must comply with all applicable laws and regulations, including without limitation laws applying to export, intellectual property, and distribution of malware, in your use of this Website and the Content. You represent and warrant that any information you provide via the Website or email to us is accurate and that you are authorized to provide it.

Limitation of Warranty and Liability

The Website is provided on an "as is" and "as available" basis. LNS Research endeavors to provide information that is accurate. However, LNS RESEARCH EXPRESSLY DISCLAIMS ANY AND ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES AS TO THE ACCURACY AND COMPLETENESS OF ANY INFORMATION PROVIDED. IN NO EVENT SHALL LNS RESEARCH’S AGGREGATE LIABILITY UNDER THESE TERMS EXCEED THE AMOUNT PAID BY YOU TO LNS RESEARCH IN THE PAST SIX (6) MONTHS.

Third Parties

This Website may link to other websites or provide certain content, including advertisements, from third parties. LNS Research is not liable for the content or actions of such third parties. The content and actions of such third parties are governed by separate terms and privacy policies available on such third parties’ websites.

Contact

For feedback or questions, please contact us.

Research Integrity & Data Privacy